For this project, we had one week, working in groups of 4 to create a new brand of tea and work on its packaging.
We called the tea « Junkie lady » as we wanted something both provocative and a reminder of the British tradition for drinking tea. We got inspired by the packaging of different packs of drugs, with different dirty patterns that made the « junkie lady » stand out. We wanted to apply this idea using visuals from old British ladies’ wallpapers, with a baroque look.
The final packaging is made with transparent paper on which those patterns were screen printed to have this colorful and unclean look we wanted at first.
Respecting a deadline
Working in volume
Being part of a team
They talked about it